Questões de Inglês - UNESP 2013 | Gabarito e resoluções

(UNESP - 2013/2 - 1a fase) Instruo: Leia a tira para responder s questes de nmeros 21 a 24. A personagem de barba, Hagar

(UNESP - 2013 - 1a fase) O anncio 1 refere-se

(UNESP - 2013/2 - 1a fase) Instruo: Leia a tira para responder s questes de nmeros 21 a 24. A expresso sick and tired no primeiro quadrinho tem sentido equivalente, em portugus, a

(UNESP - 2013 - 1a fase) O anncio 2 refere-se

(UNESP - 2013 - 1a fase) Considerando-se o propsito do anncio 2, a orao que poderia fazer parte de um texto a ser includo nesse anncio :

(UNESP - 2013/2 - 1a fase) Instruo: Leia a tira para responder s questes de nmeros 21 a 24. No trecho do primeiro quadrinho shes sick and tired of smelling beer , s pode ser reescrito como

(UNESP - 2013/2 - 1a fase) O trecho do segundo quadrinho Im going to introduz uma:

(UNESP - 2013 - 1a fase) Os dois anncios tm em comum o fato de

(UNESP - 2013 - 1a fase) Nos anncios, as palavras use, you, need, electricity e wisely so exemplos, respectivamente, de

(UNESP - 2013/2 - 1a fase) Instruo: Leia o texto para responder s questes de nmeros 25 a 30. Brazil wants to count trees in the Amazon rainforest By Channtal Fleischfresser February 11, 2013 Brazil is home to roughly 60 percent of the Amazon, about half of what remains of the worlds tropical rainforests. And now, the country has plans to count its trees. A vast undertaking, the new National Forest Inventory hopes to gain a broad panorama of the quality and the conditions in the forest cover, according to Brazils Forestry Minister Antonio Carlos Hummel. The census, set to take place over the next four years, will scour 3,288,000 square miles, sampling 20,000 points at 20 kilometer intervals and registering the number, height, diameter, and species of the trees, among other data. The initiative, aimed to better allocate resources to the countrys forests, is part of a large-scale turnaround in Brazils relationship to its forests. While it once had one of the worst rates of deforestation in the world, last year only 1,797 square miles of the Amazon were destroyed a reduction of nearly 80% compared to 2004. (www.smartplanet.com. Adaptado.) O Governo brasileiro

(UNESP - 2013 - 1a fase) Analyze an advertisement Peter Sells Sierra Gonzalez Not all advertisements make perfect sense. Not all of them promote or imply acceptance of social values that everyone would agree are what we should hope for, in an enlightened and civilized society. Some advertisements appear to degrade our images of ourselves, our language, and appear to move the emphasis of interaction in our society to (even more) consumerism. There may even be a dark, seamy, or seedy side to advertising. This is hardly surprising, as our society is indeed a consumer society, and it is highly capitalistic in the simplest sense. There is no doubt that advertising promotes a consumer culture, and helps create and perpetuate the ideology that creates the apparent need for the products it markets. For our purposes here, none of this matters. Our task is to analyze advertisements, and to see if we can understand how they do what they do. We will leave the task of how we interpret our findings in the larger social, moral and cultural contexts for another occasion. It is often said that advertising is irrational, and, again, that may well be true. But this is where the crossover between information and persuasion becomes important; an advertisement does not have to be factually informative (but it cannot be factually misleading). In a discussion of what kind of benefit an advertisement might offer to a consumer, Jim Aitchison (1999) provides the following quote from Gary Goldsmith of Lowe Partners, New York. It sums up perfectly what it is that one should look for in an advertisement. The question posed is Is advertising more powerful if it offers a rational benefit? Here is Goldsmiths answer: I dont think you need to offer a rational benefit. I think you need to offer a benefit that a rational person can understand. (www.stanford.edu. Adaptado.) O principal objetivo do texto analisar

(UNESP - 2013/2 - 1a fase) Instruo: Leia o texto para responder s questes de nmeros 25 a 30. Brazil wants to count trees in the Amazon rainforest By Channtal Fleischfresser February 11, 2013 Brazil is home to roughly 60 percent of the Amazon, about half of what remains of the worlds tropical rainforests. And now, the country has plans to count its trees. A vast undertaking, the new National Forest Inventory hopes to gain a broad panorama of the quality and the conditions in the forest cover, according to Brazils Forestry Minister Antonio Carlos Hummel. The census, set to take place over the next four years, will scour 3,288,000 square miles, sampling 20,000 points at 20 kilometer intervals and registering the number, height, diameter, and species of the trees, among other data. The initiative, aimed to better allocate resources to the countrys forests, is part of a large-scale turnaround in Brazils relationship to its forests. While it once had one of the worst rates of deforestation in the world, last year only 1,797 square miles of the Amazon were destroyed a reduction of nearly 80% compared to 2004. (www.smartplanet.com. Adaptado.) O programa National Forest Inventory

(UNESP - 2013 - 1a fase) Analyze an advertisement Peter Sells Sierra Gonzalez Not all advertisements make perfect sense. Not all of them promote or imply acceptance of social values that everyone would agree are what we should hope for, in an enlightened and civilized society. Some advertisements appear to degrade our images of ourselves, our language, and appear to move the emphasis of interaction in our society to (even more) consumerism. There may even be a dark, seamy, or seedy side to advertising. This is hardly surprising, as our society is indeed a consumer society, and it is highly capitalistic in the simplest sense. There is no doubt that advertising promotes a consumer culture, and helps create and perpetuate the ideology that creates the apparent need for the products it markets. For our purposes here, none of this matters. Our task is to analyze advertisements, and to see if we can understand how they do what they do. We will leave the task of how we interpret our findings in the larger social, moral and cultural contexts for another occasion. It is often said that advertising is irrational, and, again, that may well be true. But this is where the crossover between information and persuasion becomes important; an advertisement does not have to be factually informative (but it cannot be factually misleading). In a discussion of what kind of benefit an advertisement might offer to a consumer, Jim Aitchison (1999) provides the following quote from Gary Goldsmith of Lowe Partners, New York. It sums up perfectly what it is that one should look for in an advertisement. The question posed is Is advertising more powerful if it offers a rational benefit? Here is Goldsmiths answer: I dont think you need to offer a rational benefit. I think you need to offer a benefit that a rational person can understand. (www.stanford.edu. Adaptado.) De acordo com o texto,

(UNESP - 2013/2 - 1a fase) Instruo: Leia o texto para responder s questes de nmeros 25 a 30. Brazil wants to count trees in the Amazon rainforest By Channtal Fleischfresser February 11, 2013 Brazil is home to roughly 60 percent of the Amazon, about half of what remains of the worlds tropical rainforests. And now, the country has plans to count its trees. A vast undertaking, the new National Forest Inventory hopes to gain a broad panorama of the quality and the conditions in the forest cover, according to Brazils Forestry Minister Antonio Carlos Hummel. The census, set to take place over the next four years, will scour 3,288,000 square miles, sampling 20,000 points at 20 kilometer intervals and registering the number, height, diameter, and species of the trees, among other data. The initiative, aimed to better allocate resources to the countrys forests, is part of a large-scale turnaround in Brazils relationship to its forests. While it once had one of the worst rates of deforestation in the world, last year only 1,797 square miles of the Amazon were destroyed a reduction of nearly 80% compared to 2004. (www.smartplanet.com. Adaptado.) O objetivo do Censo Florestal

(UNESP - 2013 - 1a fase) Analyze an advertisement Peter Sells Sierra Gonzalez Not all advertisements make perfect sense. Not all of them promote or imply acceptance of social values that everyone would agree are what we should hope for, in an enlightened and civilized society. Some advertisements appear to degrade our images of ourselves, our language, and appear to move the emphasis of interaction in our society to (even more) consumerism. There may even be a dark, seamy, or seedy side to advertising. This is hardly surprising, as our society is indeed a consumer society, and it is highly capitalistic in the simplest sense. There is no doubt that advertising promotes a consumer culture, and helps create and perpetuate the ideology that creates the apparent need for the products it markets. For our purposes here, none of this matters. Our task is to analyze advertisements, and to see if we can understand how they do what they do. We will leave the task of how we interpret our findings in the larger social, moral and cultural contexts for another occasion. It is often said that advertising is irrational, and, again, that may well be true. But this is where the crossover between information and persuasion becomes important; an advertisement does not have to be factually informative (but it cannot be factually misleading). In a discussion of what kind of benefit an advertisement might offer to a consumer, Jim Aitchison (1999) provides the following quote from Gary Goldsmith of Lowe Partners, New York. It sums up perfectly what it is that one should look for in an advertisement. The question posed is Is advertising more powerful if it offers a rational benefit? Here is Goldsmiths answer: I dont think you need to offer a rational benefit. I think you need to offer a benefit that a rational person can understand. (www.stanford.edu. Adaptado.) A resposta questo apresentada no ltimo pargrafo do texto foi: