Questões de Inglês - UEFS | Gabarito e resoluções

(UEFS 2015 - Meio do ano) El término Quizá tiene valor

(UEFS 2015 - Meio do ano) La expresión acerca de equivale a

(UEFS 2015 - Meio do ano) Nowhere to hide How retailers can find and up-sell you in the aisles Thanks to GPS, the apps on your phone have long been able to determine your general location. But what if they could do so with enough precision that a supermarket, say, could tempt you with digital coupons 5 depending on whether you were hovering near the white bread or bagels? It may sound far-fetched, but theres a good chance the technology is already built into your iPhone or Android device. All it takes for retailers to tap into it are small, 10 inexpensive transmitters called beacons. Heres how it works: using Bluetooth technology, handsets can pinpoint their position to within as little as 2 cm by receiving signals from the beacons stores install. Apples version of the concept is called iBeacon; its in use at its own 15 stores and is being tested by Macys, American Eagle, Safeway, the National Football League and Major League Baseball. Companies can then use your location to pelt you with special offers or simply monitor your movements. 20 But just as with GPS, they wont see you unless youve installed their apps and granted them access. By melding your physical position with facts theyve already collected about you from rewards programs, brick-and-mortar businesses can finally get the potentially profitable insight 25 into your shopping habits that online merchants now take for granted. The possibilities go beyond coupons. PayPal is readying a beacon that will let consumers pay for goods without swiping a card or removing a phone from their 30 pocket. Dough Thompson of industry site Beek.net predicts the technology will become an everyday reality by years end. But dont look for stores or venues to call attention to the devices. People wont know theses beacons are there, he says. Theyll just know their app 35 has suddenly become smarter. Four Ways Beacons Could Change Shopping and Leisure 1. LINE HINTS AT BALLPARKS OR STADIUMS When you step away to buy a hot dog, an app directs you to the closest concession stand with the shortest line. 2. INSTANT COUPONS IN DEPARTMENT STORES Linger in the jewelry department without buying anything and a coupon will pop up on your phone. 3. MORE CONTEXT AT MUSEUMS AND GALLERIES An app tells you historical information about each piece of art as you walk through the room. 4. REMINDERS AT GROCERY STORES An app reminds you of each item on your list when youre in the right aisle to pick it up. MCCRACKEN, Harry. Time, Mar 31, 2014, p.12. brick-and-mortar businesses (l. 23-24): traditional businesses that do not operate on the Internet. The conjunction in bold expresses what is stated on the right in alternative

(UEFS 2015 - Meio do ano) Nowhere to hide How retailers can find and up-sell you in the aisles Thanks to GPS, the apps on your phone have long been able to determine your general location. But what if they could do so with enough precision that a supermarket, say, could tempt you with digital coupons 5 depending on whether you were hovering near the white bread or bagels? It may sound far-fetched, but theres a good chance the technology is already built into your iPhone or Android device. All it takes for retailers to tap into it are small, 10 inexpensive transmitters called beacons. Heres how it works: using Bluetooth technology, handsets can pinpoint their position to within as little as 2 cm by receiving signals from the beacons stores install. Apples version of the concept is called iBeacon; its in use at its own 15 stores and is being tested by Macys, American Eagle, Safeway, the National Football League and Major League Baseball. Companies can then use your location to pelt you with special offers or simply monitor your movements. 20 But just as with GPS, they wont see you unless youve installed their apps and granted them access. By melding your physical position with facts theyve already collected about you from rewards programs, brick-and-mortar businesses can finally get the potentially profitable insight 25 into your shopping habits that online merchants now take for granted. The possibilities go beyond coupons. PayPal is readying a beacon that will let consumers pay for goods without swiping a card or removing a phone from their 30 pocket. Dough Thompson of industry site Beek.net predicts the technology will become an everyday reality by years end. But dont look for stores or venues to call attention to the devices. People wont know theses beacons are there, he says. Theyll just know their app 35 has suddenly become smarter. Four Ways Beacons Could Change Shopping and Leisure 1. LINE HINTS AT BALLPARKS OR STADIUMS When you step away to buy a hot dog, an app directs you to the closest concession stand with the shortest line. 2. INSTANT COUPONS IN DEPARTMENT STORES Linger in the jewelry department without buying anything and a coupon will pop up on your phone. 3. MORE CONTEXT AT MUSEUMS AND GALLERIES An app tells you historical information about each piece of art as you walk through the room. 4. REMINDERS AT GROCERY STORES An app reminds you of each item on your list when youre in the right aisle to pick it up. MCCRACKEN, Harry. Time, Mar 31, 2014, p.12. brick-and-mortar businesses (l. 23-24): traditional businesses that do not operate on the Internet. The word up-sell (subtitle) should be understood as

(UEFS 2015 - Meio do ano) Nowhere to hide How retailers can find and up-sell you in the aisles Thanks to GPS, the apps on your phone have long been able to determine your general location. But what if they could do so with enough precision that a supermarket, say, could tempt you with digital coupons 5 depending on whether you were hovering near the white bread or bagels? It may sound far-fetched, but theres a good chance the technology is already built into your iPhone or Android device. All it takes for retailers to tap into it are small, 10 inexpensive transmitters called beacons. Heres how it works: using Bluetooth technology, handsets can pinpoint their position to within as little as 2 cm by receiving signals from the beacons stores install. Apples version of the concept is called iBeacon; its in use at its own 15 stores and is being tested by Macys, American Eagle, Safeway, the National Football League and Major League Baseball. Companies can then use your location to pelt you with special offers or simply monitor your movements. 20 But just as with GPS, they wont see you unless youve installed their apps and granted them access. By melding your physical position with facts theyve already collected about you from rewards programs, brick-and-mortar businesses can finally get the potentially profitable insight 25 into your shopping habits that online merchants now take for granted. The possibilities go beyond coupons. PayPal is readying a beacon that will let consumers pay for goods without swiping a card or removing a phone from their 30 pocket. Dough Thompson of industry site Beek.net predicts the technology will become an everyday reality by years end. But dont look for stores or venues to call attention to the devices. People wont know theses beacons are there, he says. Theyll just know their app 35 has suddenly become smarter. Four Ways Beacons Could Change Shopping and Leisure 1. LINE HINTS AT BALLPARKS OR STADIUMS When you step away to buy a hot dog, an app directs you to the closest concession stand with the shortest line. 2. INSTANT COUPONS IN DEPARTMENT STORES Linger in the jewelry department without buying anything and a coupon will pop up on your phone. 3. MORE CONTEXT AT MUSEUMS AND GALLERIES An app tells you historical information about each piece of art as you walk through the room. 4. REMINDERS AT GROCERY STORES An app reminds you of each item on your list when youre in the right aisle to pick it up. MCCRACKEN, Harry. Time, Mar 31, 2014, p.12. brick-and-mortar businesses (l. 23-24): traditional businesses that do not operate on the Internet. Fill in the parentheses with T (True) or F (False). The text has answers to the following questions: ( ) What do retailers need so as to track customers purchases? ( ) How can brick-and-mortar businesses profit from the use of beacon software? ( ) Why wont it be possible for consumers to use their credit cards when paying for goods in this kind of transaction? ( ) What makes brick-and-mortar businesses different from online merchants? The correct sequence, from top to bottom, is

(UEFS 2015 - Meio do ano) Nowhere to hide How retailers can find and up-sell you in the aisles Thanks to GPS, the apps on your phone have long been able to determine your general location. But what if they could do so with enough precision that a supermarket, say, could tempt you with digital coupons 5 depending on whether you were hovering near the white bread or bagels? It may sound far-fetched, but theres a good chance the technology is already built into your iPhone or Android device. All it takes for retailers to tap into it are small, 10 inexpensive transmitters called beacons. Heres how it works: using Bluetooth technology, handsets can pinpoint their position to within as little as 2 cm by receiving signals from the beacons stores install. Apples version of the concept is called iBeacon; its in use at its own 15 stores and is being tested by Macys, American Eagle, Safeway, the National Football League and Major League Baseball. Companies can then use your location to pelt you with special offers or simply monitor your movements. 20 But just as with GPS, they wont see you unless youve installed their apps and granted them access. By melding your physical position with facts theyve already collected about you from rewards programs, brick-and-mortar businesses can finally get the potentially profitable insight 25 into your shopping habits that online merchants now take for granted. The possibilities go beyond coupons. PayPal is readying a beacon that will let consumers pay for goods without swiping a card or removing a phone from their 30 pocket. Dough Thompson of industry site Beek.net predicts the technology will become an everyday reality by years end. But dont look for stores or venues to call attention to the devices. People wont know theses beacons are there, he says. Theyll just know their app 35 has suddenly become smarter. Four Ways Beacons Could Change Shopping and Leisure 1. LINE HINTS AT BALLPARKS OR STADIUMS When you step away to buy a hot dog, an app directs you to the closest concession stand with the shortest line. 2. INSTANT COUPONS IN DEPARTMENT STORES Linger in the jewelry department without buying anything and a coupon will pop up on your phone. 3. MORE CONTEXT AT MUSEUMS AND GALLERIES An app tells you historical information about each piece of art as you walk through the room. 4. REMINDERS AT GROCERY STORES An app reminds you of each item on your list when youre in the right aisle to pick it up. MCCRACKEN, Harry. Time, Mar 31, 2014, p.12. brick-and-mortar businesses (l. 23-24): traditional businesses that do not operate on the Internet. Among the different ways beacon software could influence customers habits, the only one not mentioned in the text is by

(UEFS 2015 - Meio do ano) Nowhere to hide How retailers can find and up-sell you in the aisles Thanks to GPS, the apps on your phone have long been able to determine your general location. But what if they could do so with enough precision that a supermarket, say, could tempt you with digital coupons 5 depending on whether you were hovering near the white bread or bagels? It may sound far-fetched, but theres a good chance the technology is already built into your iPhone or Android device. All it takes for retailers to tap into it are small, 10 inexpensive transmitters called beacons. Heres how it works: using Bluetooth technology, handsets can pinpoint their position to within as little as 2 cm by receiving signals from the beacons stores install. Apples version of the concept is called iBeacon; its in use at its own 15 stores and is being tested by Macys, American Eagle, Safeway, the National Football League and Major League Baseball. Companies can then use your location to pelt you with special offers or simply monitor your movements. 20 But just as with GPS, they wont see you unless youve installed their apps and granted them access. By melding your physical position with facts theyve already collected about you from rewards programs, brick-and-mortar businesses can finally get the potentially profitable insight 25 into your shopping habits that online merchants now take for granted. The possibilities go beyond coupons. PayPal is readying a beacon that will let consumers pay for goods without swiping a card or removing a phone from their 30 pocket. Dough Thompson of industry site Beek.net predicts the technology will become an everyday reality by years end. But dont look for stores or venues to call attention to the devices. People wont know theses beacons are there, he says. Theyll just know their app 35 has suddenly become smarter. Four Ways Beacons Could Change Shopping and Leisure 1. LINE HINTS AT BALLPARKS OR STADIUMS When you step away to buy a hot dog, an app directs you to the closest concession stand with the shortest line. 2. INSTANT COUPONS IN DEPARTMENT STORES Linger in the jewelry department without buying anything and a coupon will pop up on your phone. 3. MORE CONTEXT AT MUSEUMS AND GALLERIES An app tells you historical information about each piece of art as you walk through the room. 4. REMINDERS AT GROCERY STORES An app reminds you of each item on your list when youre in the right aisle to pick it up. MCCRACKEN, Harry. Time, Mar 31, 2014, p.12. brick-and-mortar businesses (l. 23-24): traditional businesses that do not operate on the Internet. About the beacons, the author of the text says that they

(UEFS 2015 - Meio do ano) Nowhere to hide How retailers can find and up-sell you in the aisles Thanks to GPS, the apps on your phone have long been able to determine your general location. But what if they could do so with enough precision that a supermarket, say, could tempt you with digital coupons 5 depending on whether you were hovering near the white bread or bagels? It may sound far-fetched, but theres a good chance the technology is already built into your iPhone or Android device. All it takes for retailers to tap into it are small, 10 inexpensive transmitters called beacons. Heres how it works: using Bluetooth technology, handsets can pinpoint their position to within as little as 2 cm by receiving signals from the beacons stores install. Apples version of the concept is called iBeacon; its in use at its own 15 stores and is being tested by Macys, American Eagle, Safeway, the National Football League and Major League Baseball. Companies can then use your location to pelt you with special offers or simply monitor your movements. 20 But just as with GPS, they wont see you unless youve installed their apps and granted them access. By melding your physical position with facts theyve already collected about you from rewards programs, brick-and-mortar businesses can finally get the potentially profitable insight 25 into your shopping habits that online merchants now take for granted. The possibilities go beyond coupons. PayPal is readying a beacon that will let consumers pay for goods without swiping a card or removing a phone from their 30 pocket. Dough Thompson of industry site Beek.net predicts the technology will become an everyday reality by years end. But dont look for stores or venues to call attention to the devices. People wont know theses beacons are there, he says. Theyll just know their app 35 has suddenly become smarter. Four Ways Beacons Could Change Shopping and Leisure 1. LINE HINTS AT BALLPARKS OR STADIUMS When you step away to buy a hot dog, an app directs you to the closest concession stand with the shortest line. 2. INSTANT COUPONS IN DEPARTMENT STORES Linger in the jewelry department without buying anything and a coupon will pop up on your phone. 3. MORE CONTEXT AT MUSEUMS AND GALLERIES An app tells you historical information about each piece of art as you walk through the room. 4. REMINDERS AT GROCERY STORES An app reminds you of each item on your list when youre in the right aisle to pick it up. MCCRACKEN, Harry. Time, Mar 31, 2014, p.12. brick-and-mortar businesses (l. 23-24): traditional businesses that do not operate on the Internet. Retailers can monitor you

(UEFS 2015 - Meio do ano) Nowhere to hide How retailers can find and up-sell you in the aisles Thanks to GPS, the apps on your phone have long been able to determine your general location. But what if they could do so with enough precision that a supermarket, say, could tempt you with digital coupons 5 depending on whether you were hovering near the white bread or bagels? It may sound far-fetched, but theres a good chance the technology is already built into your iPhone or Android device. All it takes for retailers to tap into it are small, 10 inexpensive transmitters called beacons. Heres how it works: using Bluetooth technology, handsets can pinpoint their position to within as little as 2 cm by receiving signals from the beacons stores install. Apples version of the concept is called iBeacon; its in use at its own 15 stores and is being tested by Macys, American Eagle, Safeway, the National Football League and Major League Baseball. Companies can then use your location to pelt you with special offers or simply monitor your movements. 20 But just as with GPS, they wont see you unless youve installed their apps and granted them access. By melding your physical position with facts theyve already collected about you from rewards programs, brick-and-mortar businesses can finally get the potentially profitable insight 25 into your shopping habits that online merchants now take for granted. The possibilities go beyond coupons. PayPal is readying a beacon that will let consumers pay for goods without swiping a card or removing a phone from their 30 pocket. Dough Thompson of industry site Beek.net predicts the technology will become an everyday reality by years end. But dont look for stores or venues to call attention to the devices. People wont know theses beacons are there, he says. Theyll just know their app 35 has suddenly become smarter. Four Ways Beacons Could Change Shopping and Leisure 1. LINE HINTS AT BALLPARKS OR STADIUMS When you step away to buy a hot dog, an app directs you to the closest concession stand with the shortest line. 2. INSTANT COUPONS IN DEPARTMENT STORES Linger in the jewelry department without buying anything and a coupon will pop up on your phone. 3. MORE CONTEXT AT MUSEUMS AND GALLERIES An app tells you historical information about each piece of art as you walk through the room. 4. REMINDERS AT GROCERY STORES An app reminds you of each item on your list when youre in the right aisle to pick it up. MCCRACKEN, Harry. Time, Mar 31, 2014, p.12. brick-and-mortar businesses (l. 23-24): traditional businesses that do not operate on the Internet. Fill in the parentheses with T (True) or F (False). Its stated in the text: ( ) Nowadays, technology enables retailers to discover exactly where shoppers are. ( ) Companies use a kind of software that allows customers smartphones to transmit a location signal to them. ( ) A good thing about the beacon technology is that stores dont need to use any special device to find customers. ( ) By gaining access to customers physical locations as well as their shopping habits, brick-and-mortar businesses aim to increase their profits. The correct sequence, from top to bottom, is

(UEFS 2015 - Meio do ano) The shock of superstorm Sandy last year got a lot of people wondering about better ways to deal with the weather perhaps even how to change it. John Latham, a climate scientist based in Colorado, has been 5 proposing ways to do that for more than two decades. His studies show that it should be possible to spray fine particles of sea water into clouds, increasing their ability to reflect sunlight and thus reduce temperatures below. Latham argues that global warming is leading to 10 irreversible and possibly catastrophic consequences and that the major polluting countries appear unwilling to take dramatic action. But Latham claims his cloud-seeding techniques would help to hold Earths temperature constant until a 15 clean form of energy is developed to take over from oil, gas, and coal. He says, quite optimistically, that they could keep the planets temperature stable for perhaps 50 years. If true, that would be a welcome breather from impending doom. But whats missing is money to fund 20 large-scale experiments and perhaps for a reason. One thing we should know by now about our climate is that when you fix one problem, you may create another. DICKEY, Christopher . BIG THINK: Around the world in six ideas. Newsweek, March 25, 2013, p. 9. Considering language use in the text, its correct to say:

(UEFS 2015 - Meio do ano) The shock of superstorm Sandy last year got a lot of people wondering about better ways to deal with the weather perhaps even how to change it. John Latham, a climate scientist based in Colorado, has been 5 proposing ways to do that for more than two decades. His studies show that it should be possible to spray fine particles of sea water into clouds, increasing their ability to reflect sunlight and thus reduce temperatures below. Latham argues that global warming is leading to 10 irreversible and possibly catastrophic consequences and that the major polluting countries appear unwilling to take dramatic action. But Latham claims his cloud-seeding techniques would help to hold Earths temperature constant until a 15 clean form of energy is developed to take over from oil, gas, and coal. He says, quite optimistically, that they could keep the planets temperature stable for perhaps 50 years. If true, that would be a welcome breather from impending doom. But whats missing is money to fund 20 large-scale experiments and perhaps for a reason. One thing we should know by now about our climate is that when you fix one problem, you may create another. DICKEY, Christopher . BIG THINK: Around the world in six ideas. Newsweek, March 25, 2013, p. 9. that would be a welcome breather from impending doom. (l. 18-19) A suitable translation of this sentence into Portuguese is

(UEFS 2015 - Meio do ano) The shock of superstorm Sandy last year got a lot of people wondering about better ways to deal with the weather perhaps even how to change it. John Latham, a climate scientist based in Colorado, has been 5 proposing ways to do that for more than two decades. His studies show that it should be possible to spray fine particles of sea water into clouds, increasing their ability to reflect sunlight and thus reduce temperatures below. Latham argues that global warming is leading to 10 irreversible and possibly catastrophic consequences and that the major polluting countries appear unwilling to take dramatic action. But Latham claims his cloud-seeding techniques would help to hold Earths temperature constant until a 15 clean form of energy is developed to take over from oil, gas, and coal. He says, quite optimistically, that they could keep the planets temperature stable for perhaps 50 years. If true, that would be a welcome breather from impending doom. But whats missing is money to fund 20 large-scale experiments and perhaps for a reason. One thing we should know by now about our climate is that when you fix one problem, you may create another. DICKEY, Christopher . BIG THINK: Around the world in six ideas. Newsweek, March 25, 2013, p. 9. The author of this text, Christopher Dickey,

(UEFS 2015 - Meio do ano) The shock of superstorm Sandy last year got a lot of people wondering about better ways to deal with the weather perhaps even how to change it. John Latham, a climate scientist based in Colorado, has been 5 proposing ways to do that for more than two decades. His studies show that it should be possible to spray fine particles of sea water into clouds, increasing their ability to reflect sunlight and thus reduce temperatures below. Latham argues that global warming is leading to 10 irreversible and possibly catastrophic consequences and that the major polluting countries appear unwilling to take dramatic action. But Latham claims his cloud-seeding techniques would help to hold Earths temperature constant until a 15 clean form of energy is developed to take over from oil, gas, and coal. He says, quite optimistically, that they could keep the planets temperature stable for perhaps 50 years. If true, that would be a welcome breather from impending doom. But whats missing is money to fund 20 large-scale experiments and perhaps for a reason. One thing we should know by now about our climate is that when you fix one problem, you may create another. DICKEY, Christopher . BIG THINK: Around the world in six ideas. Newsweek, March 25, 2013, p. 9. Lathams proposed cloud-seeding technique would

(UEFS 2015 - Meio do ano) The shock of superstorm Sandy last year got a lot of people wondering about better ways to deal with the weather perhaps even how to change it. John Latham, a climate scientist based in Colorado, has been 5 proposing ways to do that for more than two decades. His studies show that it should be possible to spray fine particles of sea water into clouds, increasing their ability to reflect sunlight and thus reduce temperatures below. Latham argues that global warming is leading to 10 irreversible and possibly catastrophic consequences and that the major polluting countries appear unwilling to take dramatic action. But Latham claims his cloud-seeding techniques would help to hold Earths temperature constant until a 15 clean form of energy is developed to take over from oil, gas, and coal. He says, quite optimistically, that they could keep the planets temperature stable for perhaps 50 years. If true, that would be a welcome breather from impending doom. But whats missing is money to fund 20 large-scale experiments and perhaps for a reason. One thing we should know by now about our climate is that when you fix one problem, you may create another. DICKEY, Christopher . BIG THINK: Around the world in six ideas. Newsweek, March 25, 2013, p. 9. Fill in the parentheses with T (True) or F (False). Considering what the text says about John Latham, its correct to say: ( ) John Latham proposes to battle climate change. ( ) He has been working with weather-related issues over twenty years. ( ) He doesnt think that global warming poses a real threat to the environment. ( ) Hes aware that most polluting countries do not seem to be worried about solving the problem of global warming. The correct sequence, from top to bottom, is

(UEFS - 2015/2) Stephanie Kwolek The lifesaving inventor of Kevlar On the long list of happy accidents in science, some discoveries prove to be more monumental than others. Stephanie Kwoleks was one of them. In the mid-1960s, Kwolek, who died June 18 at 90, was working at DuPont a rare exception in the male-dominated world of chemistry looking for a new synthetic fiber to use in tires. As she toiled in the lab, she noticed that one mixture of a polymer and a solvent looked different from the rest. Instead of assuming shed1 5 made a mistake, she was curious and followed up on her observation. When her formula was spun into fiber, it proved to be five times as strong as steel. DuPont called it Kevlar. Kevlar is famous for its protective powers, and thanks to its application in bulletproof vests and body armor (helmets, ballistic facemasks, etc), it has saved countless lives. But thats not the only reason it landed Kwolek in the National Inventors Hall of Fame. The Kevlar gloves Kwolek wears in the photo above, for example, help workers avoid cuts. Kevlar 10 has also been used to strengthen items from boats and baseball bats to shoelaces and cell phones. And in a nice full-circle twist, its used in tires too. ROTHMAN, Lily.Time, Jul 7, 2014. p, 14 Instead of assuming shed made a mistake (ref. 1) The d in this sentence is the contraction of