(PUC-Rio -1998)TEXTO PARA A PRXIMA QUESTO: All com

(PUC-Rio - 1998)

TEXTO PARA A PRÓXIMA QUESTÃO:

            All communication is a two-way process involving a speaker or writer and listeners or readers (the audience). In written communication, because the audience is not present, the audience is easy to ignore. However, the kind of audience you write for determines what you write and how you write. In describing the World Series baseball championship to a British reader, you would have to include definitions, explanations, and facts that a reader in the United States would not need. Similarly, if you write about cricket (a British sport) for an audience in the United States, you would need to include a lot of basic information. If you wrote about the international banking systems for bankers, your language and information would be more technical than a paper written for readers who don't know much about the subject. A discussion of acid rain written for an audience of environmentalists would be quite different from one written for factory owners.

(Adapted from: Coyle W. (1990) The Macmillan Guide for Writing Research Papers (p.8). New York: Mecmillian.)

 

In the sentence "If you wrote about the international banking systems for bankers, your language and information would be more technical(...)", the author intends to transmit an idea of: