Questões de Inglês - UNESP | Gabarito e resoluções

(UNESP - 2015/2 - 2 fase - Questo 33) Brazil finds coffee protein with morphine effect January 26, 2015 Brazilian scientists have discovered a protein in coffee that has effects similar to pain reliever morphine, researchers at the state University of Brasilia (UnB) and state-owned Brazilian Agricultural Research Corporation Embrapa said Saturday. Embrapa said its genetics and biotech division, teaming up with UnB scientists, had discovered previously unknown protein fragments with morphine-like effects in that they possess analgesic and mildly tranquilizing qualities. The company added tests on laboratory mice showed that the opioid peptides, which are naturally occurring biological molecules, appeared to have a longer-lasting effect on the mice than morphine itself. Embrapa said the discovery has biotechnological potential for the health foods industry and could also help to alleviate stress in animals bound for the slaughterhouse. In 2004, Embrapa managed to sequence coffees functional genome, a major step towards efforts by the firm and UnB to combine coffee genes with a view to improving grain quality. (www.news.com.au. Adaptado.) Quais os efeitos da protena descoberta no caf?

(UNESP - 2015/2 - 2 fase - Questo 34) Brazil finds coffee protein with morphine effect January 26, 2015 Brazilian scientists have discovered a protein in coffee that has effects similar to pain reliever morphine, researchers at the state University of Brasilia (UnB) and state-owned Brazilian Agricultural Research Corporation Embrapa said Saturday. Embrapa said its genetics and biotech division, teaming up with UnB scientists, had discovered previously unknown protein fragments with morphine-like effects in that they possess analgesic and mildly tranquilizing qualities. The company added tests on laboratory mice showed that the opioid peptides, which are naturally occurring biological molecules, appeared to have a longer-lasting effect on the mice than morphine itself. Embrapa said the discovery has biotechnological potential for the health foods industry and could also help to alleviate stress in animals bound for the slaughterhouse. In 2004, Embrapa managed to sequence coffees functional genome, a major step towards efforts by the firm and UnB to combine coffee genes with a view to improving grain quality. (www.news.com.au. Adaptado.) Quais so as possveis aplicaes prticas da descoberta?

(UNESP - 2015/2 - 2 fase - Questo 35) The value of celebrity endorsements December 11, 2014 , by Rob Boffard Singer Sophie Ellis-Bextor has had her Danz Spas hot tub since 2011 The glamorous world of celebrities can seem a very long way away if you are a small business in the East Midlands with just four members of staff. So you can understand why Daniel Thomas, founder of Nottingham-based Danz Spas, was somewhat surprised three years ago when he was approached by a representative for pop star Sophie Ellis-Bextor. The singer was said to be looking to buy a hot tub, and was wondering if she and Danz Spas could come to a business relationship she would be happy to endorse and promote the company, if it could offer her a good deal. Mr Thomas, 26, was quick to realise that he had just been offered a fantastic opportunity. We knew that having someone like that associated with the name would do good things, he says. Were effectively a business nobody has ever heard of, and were trying to convince people to spend 5,000 without ever seeing us. Thats an incredibly hard thing to do. We thought that having Sophie would help with some of the credibility issues. And so, in return for Ms Ellis-Bextor discussing how much she likes her hot tub in a video on Danzs website, and also praising the firm on her Twitter feed, she received a significant discount. Mr Thomas, who launched the business when he was 18, says that having the endorsement from the singer helped the company see its annual turnover go above 1m. (www.bbc.com. Adaptado.) Que acordo comercial o representante da cantora pop ofereceu ao fundador da empresa Danz Spas?

(UNESP - 2015/2 - 2 fase - Questo 36) The value of celebrity endorsements December 11, 2014 , by Rob Boffard Singer Sophie Ellis-Bextor has had her Danz Spas hot tub since 2011 The glamorous world of celebrities can seem a very long way away if you are a small business in the East Midlands with just four members of staff. So you can understand why Daniel Thomas, founder of Nottingham-based Danz Spas, was somewhat surprised three years ago when he was approached by a representative for pop star Sophie Ellis-Bextor. The singer was said to be looking to buy a hot tub, and was wondering if she and Danz Spas could come to a business relationship she would be happy to endorse and promote the company, if it could offer her a good deal. Mr Thomas, 26, was quick to realise that he had just been offered a fantastic opportunity. We knew that having someone like that associated with the name would do good things, he says. Were effectively a business nobody has ever heard of, and were trying to convince people to spend 5,000 without ever seeing us. Thats an incredibly hard thing to do. We thought that having Sophie would help with some of the credibility issues. And so, in return for Ms Ellis-Bextor discussing how much she likes her hot tub in a video on Danzs website, and also praising the firm on her Twitter feed, she received a significant discount. Mr Thomas, who launched the business when he was 18, says that having the endorsement from the singer helped the company see its annual turnover go above 1m. (www.bbc.com. Adaptado.) Por que o acordo foi benfico para ambas as partes?

(UNESP - 2015 - 2 FASE) From child hunger to obesity: Brazils new health scourge Daniele Bassi May 19, 2014 Since it was established in 1982, the Brazilian NGO Pastoral da Criana used weight to ascertain whether a child was unhealthy. Recently, that had to change when they started to see more and more obesity in poor communities. As we started noticing some children were overweight, we had to change our practices entirely, says nutritionist Paula Pizzatto. Now height and the BMI [body mass index] are also taken into consideration. When Pastoral da Criana first started its work, malnutrition and lack of basic childcare were the cause of high infant mortality rates 8.3% in 1980. By engaging and training community leaders to carry out regular visits to local families, the organisation encouraged more breastfeeding and prenatal care. At the same time, the governments zero hunger programme took millions of Brazilians out of extreme poverty and more than halved the rates of child mortality. According to the World Food Programme, hunger affects only 6.9% of Brazils population now. However, these impressive statistics do not mean that most Brazilians are healthy. The last figures released by the health ministry show that 51% of countrys population are overweight and one in three children age five to nine is overweight. A cash transfer scheme called Bolsa Famlia allowed many who were once excluded from the free market to become consumers. Parents who were undernourished as children can now put a bottle of Coca-Cola on theirtables. It is a matter of status. They feel proud, says Pizzato. Companies quickly understood there was a market of new consumers to explore. Door-to-door selling of affordable products as well as tailor-made payment options allowed slum dwellers and remote communities to get food without travelling to the supermarket, so processed products became more accessible than fresh fruit and vegetables. Most people in the poorest communities in Brazil are under-educated, making them more vulnerable to advertising. For instance, Nestles floating supermarket navigates the Amazon with a powerful market campaign that claims to offer access to nutrition, health and wellbeing to the remote community of the north region. But it mainly sells yoghurts, ice cream and chocolate. Quality of the food is now more of an issue than access to it, says Arnoldo de Campos, secretary for the National Secretariat for Food and Nutritional Security. We still have a small fraction of people that dont have access to food, in isolated rural areas or indigenous communities, but the most serious problem now is obesity. Pastorals follow-up nutritional programme focuses on the first 1,000 days of life of the infant, including the time he or she is in the womb. Providing healthy nutrition during this first stage of life is essential to prevent both malnutrition and obesity. The programme is still new and has only been introduced in 23 of the 27 Brazilian states. So far, we have nearly 13,000 children under the nutritional programme, says Pizzato. Around 11% are overweight or obese and about 2% are undernourished. A lack of playgrounds in needy communities and national maternity leave of only four months, which means that babies cannot be breastfed exclusively for the first six months, contributes to the problem. The full results of the nutritional programme havent been published yet, but Pastoral is very aware of the challenges that lie ahead. It is easier to introduce a new feeding habit when dealing with malnutrition, but it is definitely more difficult to correct existing ones, when the entire family is involved, said Pizzatto. The government recognises the seriousness of the problem. In 2011, it created the Intersectoral Strategy for Control and Prevention of Obesity, which started, among other things, the promotion of health feeding habits in public schools. But despite all the efforts, combating obesity will be an arduous task. We have a poorly legislated production system which is addicted to bad-quality food and unregulated advertising practices, says de Campos. For instance, the latest Coca-Cola slogan is open happiness, for a soft drink full of sugar. It is more difficult to tackle obesity than hunger. (www.theguardian.com. Adaptado.) Segundo o texto, que critrios a ONG Pastoral da Criana utiliza atualmente para avaliar a sade das crianas?

(UNESP - 2015 - 2 FASE) From child hunger to obesity: Brazils new health scourge Daniele Bassi May 19, 2014 Since it was established in 1982, the Brazilian NGO Pastoral da Criana used weight to ascertain whether a child was unhealthy. Recently, that had to change when they started to see more and more obesity in poor communities. As we started noticing some children were overweight, we had to change our practices entirely, says nutritionist Paula Pizzatto. Now height and the BMI [body mass index] are also taken into consideration. When Pastoral da Criana first started its work, malnutrition and lack of basic childcare were the cause of high infant mortality rates 8.3% in 1980. By engaging and training community leaders to carry out regular visits to local families, the organisation encouraged more breastfeeding and prenatal care. At the same time, the governments zero hunger programme took millions of Brazilians out of extreme poverty and more than halved the rates of child mortality. According to the World Food Programme, hunger affects only 6.9% of Brazils population now. However, these impressive statistics do not mean that most Brazilians are healthy. The last figures released by the health ministry show that 51% of countrys population are overweight and one in three children age five to nine is overweight. A cash transfer scheme called Bolsa Famlia allowed many who were once excluded from the free market to become consumers. Parents who were undernourished as children can now put a bottle of Coca-Cola on theirtables. It is a matter of status. They feel proud, says Pizzato. Companies quickly understood there was a market of new consumers to explore. Door-to-door selling of affordable products as well as tailor-made payment options allowed slum dwellers and remote communities to get food without travelling to the supermarket, so processed products became more accessible than fresh fruit and vegetables. Most people in the poorest communities in Brazil are under-educated, making them more vulnerable to advertising. For instance, Nestles floating supermarket navigates the Amazon with a powerful market campaign that claims to offer access to nutrition, health and wellbeing to the remote community of the north region. But it mainly sells yoghurts, ice cream and chocolate. Quality of the food is now more of an issue than access to it, says Arnoldo de Campos, secretary for the National Secretariat for Food and Nutritional Security. We still have a small fraction of people that dont have access to food, in isolated rural areas or indigenous communities, but the most serious problem now is obesity. Pastorals follow-up nutritional programme focuses on the first 1,000 days of life of the infant, including the time he or she is in the womb. Providing healthy nutrition during this first stage of life is essential to prevent both malnutrition and obesity. The programme is still new and has only been introduced in 23 of the 27 Brazilian states. So far, we have nearly 13,000 children under the nutritional programme, says Pizzato. Around 11% are overweight or obese and about 2% are undernourished. A lack of playgrounds in needy communities and national maternity leave of only four months, which means that babies cannot be breastfed exclusively for the first six months, contributes to the problem. The full results of the nutritional programme havent been published yet, but Pastoral is very aware of the challenges that lie ahead. It is easier to introduce a new feeding habit when dealing with malnutrition, but it is definitely more difficult to correct existing ones, when the entire family is involved, said Pizzatto. The government recognises the seriousness of the problem. In 2011, it created the Intersectoral Strategy for Control and Prevention of Obesity, which started, among other things, the promotion of health feeding habits in public schools. But despite all the efforts, combating obesity will be an arduous task. We have a poorly legislated production system which is addicted to bad-quality food and unregulated advertising practices, says de Campos. For instance, the latest Coca-Cola slogan is open happiness, for a soft drink full of sugar. It is more difficult to tackle obesity than hunger. (www.theguardian.com. Adaptado.) Leia os dois ltimos pargrafos e cite quatro fatores que contribuem para o aumento da obesidade infantil.

(UNESP - 2015 - 2 FASE) From child hunger to obesity: Brazils new health scourge Daniele Bassi May 19, 2014 Since it was established in 1982, the Brazilian NGO Pastoral da Criana used weight to ascertain whether a child was unhealthy. Recently, that had to change when they started to see more and more obesity in poor communities. As we started noticing some children were overweight, we had to change our practices entirely, says nutritionist Paula Pizzatto. Now height and the BMI [body mass index] are also taken into consideration. When Pastoral da Criana first started its work, malnutrition and lack of basic childcare were the cause of high infant mortality rates 8.3% in 1980. By engaging and training community leaders to carry out regular visits to local families, the organisation encouraged more breastfeeding and prenatal care. At the same time, the governments zero hunger programme took millions of Brazilians out of extreme poverty and more than halved the rates of child mortality. According to the World Food Programme, hunger affects only 6.9% of Brazils population now. However, these impressive statistics do not mean that most Brazilians are healthy. The last figures released by the health ministry show that 51% of countrys population are overweight and one in three children age five to nine is overweight. A cash transfer scheme called Bolsa Famlia allowed many who were once excluded from the free market to become consumers. Parents who were undernourished as children can now put a bottle of Coca-Cola on theirtables. It is a matter of status. They feel proud, says Pizzato. Companies quickly understood there was a market of new consumers to explore. Door-to-door selling of affordable products as well as tailor-made payment options allowed slum dwellers and remote communities to get food without travelling to the supermarket, so processed products became more accessible than fresh fruit and vegetables. Most people in the poorest communities in Brazil are under-educated, making them more vulnerable to advertising. For instance, Nestles floating supermarket navigates the Amazon with a powerful market campaign that claims to offer access to nutrition, health and wellbeing to the remote community of the north region. But it mainly sells yoghurts, ice cream and chocolate. Quality of the food is now more of an issue than access to it, says Arnoldo de Campos, secretary for the National Secretariat for Food and Nutritional Security. We still have a small fraction of people that dont have access to food, in isolated rural areas or indigenous communities, but the most serious problem now is obesity. Pastorals follow-up nutritional programme focuses on the first 1,000 days of life of the infant, including the time he or she is in the womb. Providing healthy nutrition during this first stage of life is essential to prevent both malnutrition and obesity. The programme is still new and has only been introduced in 23 of the 27 Brazilian states. So far, we have nearly 13,000 children under the nutritional programme, says Pizzato. Around 11% are overweight or obese and about 2% are undernourished. A lack of playgrounds in needy communities and national maternity leave of only four months, which means that babies cannot be breastfed exclusively for the first six months, contributes to the problem. The full results of the nutritional programme havent been published yet, but Pastoral is very aware of the challenges that lie ahead. It is easier to introduce a new feeding habit when dealing with malnutrition, but it is definitely more difficult to correct existing ones, when the entire family is involved, said Pizzatto. The government recognises the seriousness of the problem. In 2011, it created the Intersectoral Strategy for Control and Prevention of Obesity, which started, among other things, the promotion of health feeding habits in public schools. But despite all the efforts, combating obesity will be an arduous task. We have a poorly legislated production system which is addicted to bad-quality food and unregulated advertising practices, says de Campos. For instance, the latest Coca-Cola slogan is open happiness, for a soft drink full of sugar. It is more difficult to tackle obesity than hunger. (www.theguardian.com. Adaptado.) Segundo o texto, que aes por parte do Governo Federal e da Pastoral da Criana podem ter ajudado a diminuir a taxa de mortalidade infantil?

(UNESP - 2015 - 2 FASE) From child hunger to obesity: Brazils new health scourge Daniele Bassi May 19, 2014 Since it was established in 1982, the Brazilian NGO Pastoral da Criana used weight to ascertain whether a child was unhealthy. Recently, that had to change when they started to see more and more obesity in poor communities. As we started noticing some children were overweight, we had to change our practices entirely, says nutritionist Paula Pizzatto. Now height and the BMI [body mass index] are also taken into consideration. When Pastoral da Criana first started its work, malnutrition and lack of basic childcare were the cause of high infant mortality rates 8.3% in 1980. By engaging and training community leaders to carry out regular visits to local families, the organisation encouraged more breastfeeding and prenatal care. At the same time, the governments zero hunger programme took millions of Brazilians out of extreme poverty and more than halved the rates of child mortality. According to the World Food Programme, hunger affects only 6.9% of Brazils population now. However, these impressive statistics do not mean that most Brazilians are healthy. The last figures released by the health ministry show that 51% of countrys population are overweight and one in three children age five to nine is overweight. A cash transfer scheme called Bolsa Famlia allowed many who were once excluded from the free market to become consumers. Parents who were undernourished as children can now put a bottle of Coca-Cola on theirtables. It is a matter of status. They feel proud, says Pizzato. Companies quickly understood there was a market of new consumers to explore. Door-to-door selling of affordable products as well as tailor-made payment options allowed slum dwellers and remote communities to get food without travelling to the supermarket, so processed products became more accessible than fresh fruit and vegetables. Most people in the poorest communities in Brazil are under-educated, making them more vulnerable to advertising. For instance, Nestles floating supermarket navigates the Amazon with a powerful market campaign that claims to offer access to nutrition, health and wellbeing to the remote community of the north region. But it mainly sells yoghurts, ice cream and chocolate. Quality of the food is now more of an issue than access to it, says Arnoldo de Campos, secretary for the National Secretariat for Food and Nutritional Security. We still have a small fraction of people that dont have access to food, in isolated rural areas or indigenous communities, but the most serious problem now is obesity. Pastorals follow-up nutritional programme focuses on the first 1,000 days of life of the infant, including the time he or she is in the womb. Providing healthy nutrition during this first stage of life is essential to prevent both malnutrition and obesity. The programme is still new and has only been introduced in 23 of the 27 Brazilian states. So far, we have nearly 13,000 children under the nutritional programme, says Pizzato. Around 11% are overweight or obese and about 2% are undernourished. A lack of playgrounds in needy communities and national maternity leave of only four months, which means that babies cannot be breastfed exclusively for the first six months, contributes to the problem. The full results of the nutritional programme havent been published yet, but Pastoral is very aware of the challenges that lie ahead. It is easier to introduce a new feeding habit when dealing with malnutrition, but it is definitely more difficult to correct existing ones, when the entire family is involved, said Pizzatto. The government recognises the seriousness of the problem. In 2011, it created the Intersectoral Strategy for Control and Prevention of Obesity, which started, among other things, the promotion of health feeding habits in public schools. But despite all the efforts, combating obesity will be an arduous task. We have a poorly legislated production system which is addicted to bad-quality food and unregulated advertising practices, says de Campos. For instance, the latest Coca-Cola slogan is open happiness, for a soft drink full of sugar. It is more difficult to tackle obesity than hunger. (www.theguardian.com. Adaptado.) Segundo o texto, que estratgias as empresas de produtos alimentcios industrializados usam para atrair os novos consumidores includos no mercado pelo programa de transferncia de renda Bolsa Famlia?

(UNESP - 2014 - 1 FASE) A questo toma por base uma passagem do artigoOs operrios da msica livre, de Ronaldo Evangelista. Desde o final do sculo 20, toda a engrenagem industrial do mercado musical passa por intensas transformaes, como o surgimento e disseminao de novas tecnologias, em grande parte gratuitas, como os arquivos MP3s, as redes de compartilhamento destes arquivos, mecanismos torrents, sites de armazenamento de contedo, ferramentas de publicao on-line tudo disposio de quem quisesse dividir com os outros suas canes e discos favoritos. A era ps-industrial atingiu toda a indstria do entretenimento, mas o brao da msica foi quem mais sofreu, especialmente as grandes gravadoras multinacionais, as chamadas majors, que sofreram um declnio em todas as etapas de seu antigo negcio, ao mesmo tempo em que rapidamente se aperfeioavam ferramentas baratas e caseiras de produo que diminuam a distncia entre amadores e profissionais. A era digital tambm chamada de ps-industrial porque confronta o modelo de produo que dominava at o final do sculo 20. Esse modelo industrial baseado na repetio, em formatar e embalar. Por trs disso, a ideia obter a mxima produo o que, para produtos em geral, funciona muito bem. Quando esses parmetros so aplicados arte, a venda do produto (por exemplo, o disco) depende do contedo (a cano). A cano que vai resultar nessa produo mxima buscada por meio de um equilbrio entre criatividade e uma frmula de sucesso que desperte o interesse do pblico. Como estudos ainda no conseguiram decifrar como direcionar a criatividade de uma maneira que certamente despertar esse interesse (e maximizar a produo), a opo normalmente costuma ser pela soluo mais simples. Cada um tem descoberto suas frmulas e possibilidades, pois tudo tende a ser cada vez menos homogneo, opina o baiano Lucas Santtana, que realizou seus discos recentes s prprias custas.Claro que ainda existe uma distncia em relao aos artistas chamados mainstream, continua. Mas voc muda o tamanho da escala e j est tudo igual em termos de business. A pergunta se essa gerao faz uma msica para esse grande mercado ou se ela est formando um novo pblico. Outra pergunta se o grande mercado na verdade no passa de uma imposio de uma mfia que dita o que vai ser popular. (Galileu, maro de 2013. Adaptado.) Numerosas palavras da lngua inglesa so adotadas no mundo todo em jornais, revistas e livros especializados, por terem sido incorporadas aos vocabulrios da indstria, do comrcio, da tecnologia e de muitas outras atividades. Levando em considerao o contexto do artigo, assinale a alternativa em que a palavra da lngua inglesa empregada para designar algo ou algum que caiu no gosto do pblico, com vasta disseminao pela mdia:

(UNESP - 2014/2 - 1a fase) Segundo as informaes presentes na tira, os dois homens

(UNESP - 2014 - 1 FASE) Examine o quadrinho. O homem responde que a empresa

(UNESP - 2014 - 1 FASE) Leia o texto para responder questo How can consumers find out if a corporation is greenwashing environmentally unsavory practices? June 29, 2013 In essence, greenwashing involves falsely conveying to consumers that a given product, service, company or institution factors environmental responsibility into its offerings and/or operations. CorpWatch, a non-profit organization dedicated to keeping tabs on the social responsibility (or lack thereof) of U.S.-based companies, characterizes greenwashing as the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment. One of the groups leading the charge against greenwashing is Greenpeace. Corporations are falling all over themselves, reports the group, to demonstrate that they are environmentally conscious. The average citizen is finding it more and more difficult to tell the difference between those companies genuinely dedicated to making a difference and those that are using a green curtain to conceal dark motives. Greenpeace launched its Stop Greenwash campaign in 2009 to call out bad actors and help consumers make better choices. The most common greenwashing strategy, the group says, is when a company touts an environmental program or product while its core business is inherently polluting or unsustainable. Another involves what Greenpeace calls ad bluster: using targeted advertising or public relations to exaggerate a green achievement so as to divert attention from actual environmental problems or spending more money bragging about green behavior than on actual deeds. In some cases, companies may boast about corporate green commitments while lobbying behind the scenes against environmental laws. Greenpeace also urges vigilance about green claims that brag about something the law already requires: For example, if an industry or company has been forced to change a product, clean up its pollution or protect an endangered species, then uses Public Relations campaigns to make such action look proactive or voluntary. For consumers, the best way to avoid getting greenwashed is to be educated about who is truly green and who is just trying to look that way to make more money. Look beyond advertising claims, read ingredient lists or askemployees about the real information on their companys environmental commitment. Also, look for labels that show if a given offering has been inspected by a reliable third-party. For example, the U.S. Department of Agricultures Certified Organic label can only go on products that meet the federal governments organic standard. Just because a label says made with organic ingredients or all-natural does not mean the product qualifies as Certified Organic, so be sure to look beyond the hype. (www.scientificamerican.com. Adaptado.) No texto, o termo greenwashing tem o sentido de

(UNESP - 2014/2 - 1a fase) No trecho do primeiro quadrinho This should be the last load , a palavra should indica uma ideia de:

(UNESP - 2014 - 1 FASE) Leia o texto para responder questo How can consumers find out if a corporation is greenwashing environmentally unsavory practices? June 29, 2013 In essence, greenwashing involves falsely conveying to consumers that a given product, service, company or institution factors environmental responsibility into its offerings and/or operations. CorpWatch, a non-profit organization dedicated to keeping tabs on the social responsibility (or lack thereof) of U.S.-based companies, characterizes greenwashing as the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment. One of the groups leading the charge against greenwashing is Greenpeace. Corporations are falling all over themselves, reports the group, to demonstrate that they are environmentally conscious. The average citizen is finding it more and more difficult to tell the difference between those companies genuinely dedicated to making a difference and those that are using a green curtain to conceal dark motives. Greenpeace launched its Stop Greenwash campaign in 2009 to call out bad actors and help consumers make better choices. The most common greenwashing strategy, the group says, is when a company touts an environmental program or product while its core business is inherently polluting or unsustainable. Another involves what Greenpeace calls ad bluster: using targeted advertising or public relations to exaggerate a green achievement so as to divert attention from actual environmental problems or spending more money bragging about green behavior than on actual deeds. In some cases, companies may boast about corporate green commitments while lobbying behind the scenes against environmental laws. Greenpeace also urges vigilance about green claims that brag about something the law already requires: For example, if an industry or company has been forced to change a product, clean up its pollution or protect an endangered species, then uses Public Relations campaigns to make such action look proactive or voluntary. For consumers, the best way to avoid getting greenwashed is to be educated about who is truly green and who is just trying to look that way to make more money. Look beyond advertising claims, read ingredient lists or askemployees about the real information on their companys environmental commitment. Also, look for labels that show if a given offering has been inspected by a reliable third-party. For example, the U.S. Department of Agricultures Certified Organic label can only go on products that meet the federal governments organic standard. Just because a label says made with organic ingredients or all-natural does not mean the product qualifies as Certified Organic, so be sure to look beyond the hype. (www.scientificamerican.com. Adaptado.) O objetivo do texto

(UNESP - 2014/2 - 1a fase) No segundo quadrinho, this stuff refere-se a